Mark Brownlee: Brand storyteller
Growing brands through strategic storytelling
I am a fractional Chief Brand Storyteller who works with clients on unlocking the power of strategic narrative to build brands, connect with audiences and drive results.
I help level the playing field for the world's worthy causes by equipping them with the brand storytelling tools they need to succeed in a competitive marketplace.
Brand storytelling with impact
A lot of organizations have all the resources they need to be great storytellers. They’re just missing someone who can connect all the pieces so they can deliver the most impact to key audiences.
That’s where I come in.
I bring more than 15 years of experience in journalism, brand and go-to-market strategy to help you create an approach to brand storytelling that connects with business goals.
Why brand storytelling?
It’s never been harder for brands to cut through the noise. There is more competing for everyone’s attention and more distractions to make it easier for people to tune you out and forget you exist.
Key messages, product features and branding aren’t enough to resonate and connect with audiences anymore.
That’s why you need the power of story.
Mark Brownlee’s approach to brand storytelling
Values
Elevating your brand’s marketing from products and features to a values-based story your audience understands
People
Storytelling is about people – not key messages or a thinly-veiled sales pitch
Sacrifice
Great stories are about choices – choices that reveal who a person really is. Your brand’s story is no different
Why work with Mark?
Fractional: Easy and quick access to expertise when you need it
Unique expertise: Knowledge of storytelling, brand and product
Results: A new approach that helps you cut through the noise
About Mark
I am a brand storyteller with more than 15 years of professional experience helping to level the playing field for the world's worthy causes by equipping them with the brand storytelling tools they need to succeed.
My career experiences include:
Journalism (with CBC, the Canadian Press, the Ottawa Citizen)
Brand strategy (Banfield Agency)
Product marketing (CIRA)
I am also a musician and novelist.