Growing brands through strategic storytelling
I am a fractional Chief Strategic Storyteller who works with clients on unlocking the power of strategic narrative to build brands, connect with audiences and drive results.
Strategic storytelling with impact
Many brands are like me: They believe stories have the power to empower brands to cut through the noise and develop an emotional connection with their audiences.
They problem? They aren’t sure where (or how) to use storytelling to their advantage.
That’s where I come in.
Strategic storytelling services
I work with clients on a fractional basis to help them:
Elevate their messaging and positioning to a values-based brand story
Develop marketing campaigns that connect with humans on an emotional level
Demonstrate to audiences what they stand for and who they are
Looking to get started in strategic storytelling?
Here are my “starting points” for clients:
Brand storytelling strategy
Brand storytelling campaign planning
Brand storytelling workshops
Brand storytelling audits and advisory services
My credentials
Worked both agency- and client-side
I have several years of experience working as a strategist in an agency environment (with Banfield Agency in Ottawa) and have also worked with agencies as a client
More than 15 years of experience
I have worked in increasingly senior roles in marketing and communications after working as a journalist for the first part of my career
Thrived in a variety of environments
I have experience running B2B and B2C campaigns across the private, government, institutional and not-for-profit/charity sectors
Brands I’ve worked for (and with)
CIRA/Get Cyber Safe/Canada Mortgage and Housing Corporation/Conference Board of Canada/Exclaim!/Apt613/Klipfolio/Carleton University