Freelance marketing strategist
I work with agencies and organizations to help them run better campaigns and grow their brands
The dirty fingernails approach to strategy
The best strategy work is like a garden:
Everyone pitches in, works together and gets their hands dirty.
I believe that strategy only starts with a PDF or PowerPoint. The real work comes from working as a team and engaging in the give-and-take that’s essential to all creative work.
That means tweaking ideas, processes and directions when working with a creative team or client requires it.
Because real strategy isn’t just your documents, process or expertise.
It’s the relationships you build along the way.
What I offer:
I work both agency- and client-side to design marketing strategy, run campaigns and grow brands.
My services include:
Designing, executing and launching marketing campaigns and programs
Helping brands grow to engage new and existing audiences
My credentials
Worked both agency- and client-side
I have several years of experience working as a strategist in an agency environment (with Banfield Agency in Ottawa) and have also worked with agencies as a client
More than 15 years of experience
I have worked in increasingly senior roles in marketing and communications after working as a journalist for the first part of my career
Thrived in a variety of environments
I have experience running B2B and B2C campaigns across the private, government, institutional and not-for-profit/charity sectors
Brands I’ve worked for (and with)
CIRA/Get Cyber Safe/Canada Mortgage and Housing Corporation/Conference Board of Canada/Exclaim!/Apt613/Klipfolio/Carleton University